{"id":55117,"date":"2026-10-15T13:31:14","date_gmt":"2026-10-15T13:31:14","guid":{"rendered":"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/?p=55117"},"modified":"2026-10-15T13:53:11","modified_gmt":"2026-10-15T13:53:11","slug":"somos-gigantes-en-potencia","status":"publish","type":"post","link":"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/somos-gigantes-en-potencia\/","title":{"rendered":"\u201cSomos gigantes en potencia\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Durante <strong>ExpoAlfa Norte<\/strong>, que tuvo lugar en Villa \u00c1ngela, la disertaci\u00f3n de <strong>Jos\u00e9 Brigante<\/strong>, presidente de la C\u00e1mara Argentina de la Alfalfa, traz\u00f3 una lectura estrat\u00e9gica indispensable para el futuro del sector: comprender la posici\u00f3n real de Argentina frente a los gigantes del comercio global para abandonar el voluntarismo y dise\u00f1ar una hoja de ruta basada en datos rigurosos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de ser el <strong>segundo productor mundial<\/strong> con <strong>3,2 millones de hect\u00e1reas implantadas<\/strong>, Argentina proyecta exportar entre 170.000 y 180.000 toneladas de henificado, representando <strong>menos del 1,5% del comercio global<\/strong>. Aunque los despachos crecieron un 92% interanual, la brecha respecto a l\u00edderes como Estados Unidos (con 3,6 millones de toneladas exportadas) refleja que la capacidad agr\u00edcola primaria a\u00fan no se traduce en escala exportadora.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"55122\" src=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-1024x683.jpg\" alt=\"\" class=\"wp-image-55122\" srcset=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-1024x683.jpg 1024w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-300x200.jpg 300w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-768x512.jpg 768w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-1536x1024.jpg 1536w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3108-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mapeo de mercados: El pellet y las oportunidades regional<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El an\u00e1lisis de la C\u00e1mara destaca la necesidad de adecuar los formatos y calidades a la demanda de cada destino:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medio Oriente y el mercado del pellet:<\/strong> Pa\u00edses como Arabia Saudita y Emiratos \u00c1rabes buscan pellets econ\u00f3micos de bajo nivel proteico para mantenimiento animal. La industria argentina, en cambio, produce un pellet de alta gama (16% a 18% de prote\u00edna y alta densidad), cuyos costos de elaboraci\u00f3n no compiten en ese segmento de descarte.<\/li>\n\n\n\n<li><strong>El destino natural en Sudam\u00e9rica:<\/strong> La verdadera ventaja competitiva del pellet argentino est\u00e1 en mercados cercanos como <strong>Brasil, Colombia, Chile, Panam\u00e1 y Rep\u00fablica Dominicana<\/strong>, donde la falta de producci\u00f3n local y los fletes por proximidad permiten colocar prote\u00edna de alta calidad a precios competitivos.<\/li>\n\n\n\n<li><strong>El factor Arabia Saudita y Brasil:<\/strong> Arabia Saudita es hoy el principal comprador de alfalfa argentina (~110.000 t), aunque la operaci\u00f3n est\u00e1 concentrada en multinacionales. Por su parte, Brasil es un cliente clave de largo plazo impulsado por su ganader\u00eda intensiva, lo que exige garantizarle continuidad, log\u00edstica eficiente y est\u00e1ndares homog\u00e9neos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los 4 cuellos de botella que limitan el negocio<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para cerrar la brecha exportadora, Brigante identific\u00f3 cuatro obst\u00e1culos estructurales que afectan a la cadena:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Clima y secado industrial:<\/strong> En zonas como el Chaco, la elevada humedad ambiente causa p\u00e9rdidas de hoja en campo. Sin tecnolog\u00eda de secado industrial, resulta imposible estabilizar la oferta para el mercado externo.<\/li>\n\n\n\n<li><strong>Log\u00edstica y fletes:<\/strong> Distancias de m\u00e1s de 1.200 km al puerto absorben hasta el 40% de la rentabilidad, volviendo urgente la activaci\u00f3n del ferrocarril de cargas y la hidrov\u00eda.<\/li>\n\n\n\n<li><strong>Obsolescencia tecnol\u00f3gica:<\/strong> La falta de renovaci\u00f3n en maquinaria de precosecha compromete la calidad del corte y amenaza con marginar a los peque\u00f1os y medianos productores.<\/li>\n\n\n\n<li><strong>Estandarizaci\u00f3n de calidad:<\/strong> Es clave garantizar contratos con par\u00e1metros fijos de prote\u00edna y humedad (la regla del 15% Premium), sin justificar variaciones por inclemencias clim\u00e1ticas.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-683x1024.jpg\" alt=\"\" class=\"wp-image-55119\" srcset=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-683x1024.jpg 683w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-200x300.jpg 200w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-768x1152.jpg 768w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-1024x1536.jpg 1024w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-1365x2048.jpg 1365w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3116-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La soluci\u00f3n sist\u00e9mica: Integraci\u00f3n y fuerza institucional<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo propuesto por la C\u00e1mara propone pasar de la fragmentaci\u00f3n individualista a un <strong>sistema integrado<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Productores:<\/strong> Clasificar la oferta en calidades A, B y C desde el origen.<\/li>\n\n\n\n<li><strong>Industria:<\/strong> Aportar secaderos industriales y coordinar el momento de corte.<\/li>\n\n\n\n<li><strong>Consumo local:<\/strong> Elevar la dieta en tambos nacionales (que hoy promedian 20 litros\/vaca\/d\u00eda) imitando modelos como el franc\u00e9s, que ajusta la raci\u00f3n seg\u00fan el precio internacional de la leche para optimizar la conversi\u00f3n en hasta 45 litros\/vaca\/d\u00eda.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo del impacto de la cohesi\u00f3n sectorial fue la eliminaci\u00f3n del <strong>7% de retenciones a la exportaci\u00f3n<\/strong>, un logro obtenido gracias a la representaci\u00f3n unificada de las empresas procesadoras ante las autoridades nacionales.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"55120\" src=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-1024x683.jpg\" alt=\"\" class=\"wp-image-55120\" srcset=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-1024x683.jpg 1024w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-300x200.jpg 300w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-768x512.jpg 768w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-1536x1024.jpg 1536w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3222-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"55121\" src=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-1024x683.jpg\" alt=\"\" class=\"wp-image-55121\" srcset=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-1024x683.jpg 1024w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-300x200.jpg 300w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-768x512.jpg 768w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-1536x1024.jpg 1536w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3204-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"55118\" src=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-1024x683.jpg\" alt=\"\" class=\"wp-image-55118\" srcset=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-1024x683.jpg 1024w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-300x200.jpg 300w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-768x512.jpg 768w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-1536x1024.jpg 1536w, https:\/\/somosalfalfa.com.ar\/negocios-noticias\/wp-content\/uploads\/2026\/10\/IMG_3106-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hoja de ruta hacia el mill\u00f3n de toneladas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alcanzar la meta de <strong>1.000.000 de toneladas exportables<\/strong> requiere una secuencia clara que abarca el diagn\u00f3stico regional, la priorizaci\u00f3n de inversiones, la estandarizaci\u00f3n y la log\u00edstica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizados bajo una institucionalidad s\u00f3lida y mesas de trabajo provinciales, el sector alfalfero argentino tiene la oportunidad hist\u00f3rica de transformar su potencial primario en un sistema agroindustrial predecible y competitivo a nivel mundial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo manifest\u00f3 Jos\u00e9 Brigante, presidente de la C\u00e1mara Argentina de la Alfalfa, en su presentaci\u00f3n en ExpoAlfa Norte. En la ciudad de Villa \u00c1ngela, analiz\u00f3 los cuellos de botella y las oportunidades para transformar el potencial productivo en 1 mill\u00f3n de toneladas exportables.<\/p>\n","protected":false},"author":10,"featured_media":55121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1812,5,8,3],"tags":[153,1640,2238,176,192,1529,1140,1684,139,143],"class_list":["post-55117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expoalfa","category-heno","category-mercado","category-negocios","tag-alfalfa","tag-camara-argentina-de-la-alfalfa","tag-expoalfa-norte","tag-forrajes","tag-heno","tag-jose-brigante","tag-mercados","tag-novedades","tag-pasturas","tag-produccion","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cSomos gigantes en potencia\u201d - SomosAlfalfa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosalfalfa.com.ar\/negocios-noticias\/somos-gigantes-en-potencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSomos gigantes en potencia\u201d - SomosAlfalfa\" \/>\n<meta property=\"og:description\" content=\"Lo manifest\u00f3 Jos\u00e9 Brigante, presidente de la C\u00e1mara Argentina de la Alfalfa, en su presentaci\u00f3n en ExpoAlfa Norte. 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